The direct-marketing field provides one major and absolute advantage over nearly all other advertising...the tracking of results.

By tracking results we can pinpoint profitable markets and abandon unprofitable areas. We can test prices, benefits, free giveaways...everything down to the color of the ad.

If your agency isn’t “working the numbers” of its marketing budget– you are losing your hard earned marketing dollars.

Numbers and results, dollars and cents, are the roadmaps for effectively packaging your product, your cause, your appeal for membership, or your search for new subscribers. Ultimately, it will be dollars and cents that will dictate how you will present yourself to your best audience in the most appealing way.

Each account Market Development Group, Inc. (MDG) accepts is supervised directly by the President and Vice President of the company. A production representative, if necessary, will also be assigned to the account. But your communication and access to our agency will be through top professionals with over four decades of experience to service your needs.

We want you to know we strongly believe “bigger isn’t always better.”

Over the years, we’ve made a special effort to stay personal with our top professionals who have a very wide range of experience with all types of accounts. This means we can assure our good cross-pollination of ideas and package formats.

At MDG, our creative staff understands response techniques and package formats. We understand how communicative graphics strengthen an appeal to produce profitable results. To present: The Right Headline, with the Right Look, to the Right Audience at the Right Time, for the Right Price...that is our Mission.

Continuity and Consistency Based on Excellence

MDG has been in the business of direct marketing since 1978.
Of our 33 employees, 10% have been with us for 20 years, 27% for more than 10 years, and 30% for more than 5 years.
Of our accounts, five have been with us for more than 10 years, three for more than 5 years. On average, our clients have been with us 8 years.
Our campaigns reach more than 150,000,000 households 200 times each year.
Our clients receive over 11,400,000 responses and $200,000,000 annually.